If You Care Baking Cups are made from 100% unbleached, heavy duty greaseproof paper and can be used without a muffin pan. No greasing is needed! The baking cups are microwave-safe and will not affect the taste of the baked goods.
If You Care was conceived of as a brand of environmentally friendly kitchen and household products.
The first If You Care products were unbleached coffee filters, and they were launched in 1990. These were the first unbleached coffee filters in the U.S.
Parchment Baking Paper and Baking Cups soon followed. All of the paper products were unbleached and totally chlorine-free.
In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched. This product featured a 95% energy savings compared to conventional aluminum foil. Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, was introduced in 2007. That same year, waxed paper, from unbleached paper coated with soybean wax was launched. In 2009, two new products are being launched in the fourth quarter – 100% carbon neutral fire starters, made from FSC certified wood and vegetable oil, and sandwich and snack bags made from unbleached greaseproof paper. Many new products in a wide variety of categories are being planned and developed in the coming years.